Air Jordan 1 (I)
Who would have imagined Michael Jordan’s foray into sportswear might have never taken off. Not when MJ had his eye on partnering with Adidas, first. While Jordan’s agent may have dropped the ball, Nike didn’t. When Nike took charge and sweetened its deal by courting Michael like a superstar. Soon, the shoes’ would feature the memorable “Swoosh” that’s now a mainstay of the brand’s unforgettable design.
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